SOCIAL Media + Geolocation + Natural Listing Management – Program Components
- Google My Business
Business Account Creation
Detailed creation of business social media accounts within each of the platforms to maximize exposure.
We actively research your individual practice, primary area of focus, and services included within that focus to maximize your digital presence and potential market reach.
We edit and add a company impressium, management details, service descriptions, and more to each of the social media platforms. We can update these as needed throughout the life of the management program.
We create custom graphics and social media ready logos, as necessary, for each of the social media platforms. Please note: if your existing logo is not social media ready or meets the specific requirements of each platform, then we will create appropriate logos as close to your existing as possible while still meeting individual platform requirements.
Targeted Market Outreach
We will continue to research changes in the market while actively targeting, communicating with, and connecting to individuals in your target market.
We will actively research and target influencers within your target market and field whose online influence will help to expand your market reach.
Quality Content – 48 Posts
Each month, we will research, create, and post no less than 48 posts with quality, informative, and clever content across the social media platforms throughout the month. This content includes custom posts and strategic re-posts of articles, blurbs, interest generating graphics, and licensed images to encourage social community interaction and growth.
Ad Campaigns – 4 Campaigns
Each month, we will research, create, and pay for 4 social media ad campaigns across a variety of platforms. These ad campaigns will be intentionally created and marketed to increase brand exposure and social reach within your target market.
We set up and manage strategic and verified geolocation marketing through Google My Business to screen your target market to those individuals most likely to benefit from, use, and share your services; thus, maximizing additional marketing from mobile and AI searches and increasing targeted customer conversions.
We will interact and communicate with targeted influencers and followers to encourage brand recognition, community impact, and increased market reach.
Each month, we will provide a status report that includes the activity, communications, and growth within each social media platform.
We will manage community outreach and communication throughout each of the platforms; including, responding to comments, passing on reviews, and encouraging interaction. We will share with you any social networking leads or personalized comments.
Natural Listing Platform
Tolero will create a comprehensive website specifically optimized to maximize natural search results. The site will be created around one area of focus (i.e. estate planning) and will highlight the top three services in that focus (i.e. wills, trusts, and probate). This strategy is deliberate and designed to maximize natural listing marketing for one primary aspect of your practice. Additional marketing sites can be added if preferred. Each marketing site includes dedicated domain name, mobile responsive design, integrated search engine optimization, integrated geolocation, search engine optimized text, licensed imagery, SSL encryption, and more for you to use. Natural listing platforms are a long term, stable form of digital marketing. Creation typically take 30 days to complete. According to Google recommendations natural listings average 3-4 months before they begin to show in search results; depending upon the area and competition.
Tolero will post monthly articles to the websites. Each article will be deliberately created to optimize search results, appeal to individuals looking for general information in the area of focus and expand your target market. All articles will also be shared throughout your social media platforms to encourage interconnectivity and increased exposure.